Twitter announcement today that he rebranded his Twitter Media website to “Create Twitter.The social media giant says the website is a new hub for creators to access resources, product information and tips for getting the most out of Twitter. With this new rebrand, the company says it wants to make it easier for creators to understand how they can use Twitter’s creator products and connect with other creators. As part of the new change, the The @TwitterMedia handle is now @TwitterCreate.
Creators can access website resources by industry, including sports, games, news, podcasters, writers, and more. Twitter says that by breaking down assets by categories, creators will be able to easily find content relevant to them. The website also includes guides for creators based on their purpose on Twitter, such as making money, engaging with their audience, or growing their brand further.
“Twitter has become more than just Tweets, so we’ve also expanded and improved the product area of the site, introducing education hubs and how-to guides to help you get the most out of all features and products. available to you,” the website reads.
The name change comes as Twitter looks to roll out new ways for creators to get the most out of the social media platform. The company recently introduced a new tool for creators called “Creator Dashboard”, which is designed to help creators analyze how they make money on Twitter and how much they make from monetization features, such as Super Follows and Ticketed Spaces. Creators can also use the dashboard to search their payment history and see information about their upcoming payments.
Twitter said it plans to improve the dashboard in the future and ensure that it becomes a place for creators to find ways to further grow their communities and analyze the money that they earn through the platform.
Last October, the company began rolling out “Twitter for Professionals” for businesses and creators. The new profile setting gives users additional tools to distinguish their profile, quickly promote content through ads, and capitalize on Twitter’s future e-commerce efforts. Also in October, Twitter launched a new creative program for Spaces called the Twitter Spaces Spark program. The program is a three-month accelerator that aims to reward successful spaces on Twitter with financial, technical and marketing support.
With the launch of these new features and resources, Twitter is looking to support creators on its platform and compete with the monetization opportunities offered by other digital giants, including TikTok and Instagram.