BEVERLY HILLS, Calif.–(BUSINESS WIRE)–Luxxthe beauty company created by women to inspire confidence in women around the world, launched the Luxx Air Pro 2™, an all-in-one hair dryer and styler that produces salon-quality looks at home without damaging users’ hair. Designed to style hair without clamping mechanisms or excessive heat, the easy-to-use kit comes with a set of tools for pre-styling, curling, straightening and volumizing.
Luxx Store was launched in 2020 to provide women with complete beauty solutions that use innovative technology to make cosmetology more simple, accessible and empowering. In particular, despite the high-end appearance of the product, as its name suggests, the price may surprise many. That said, LUXX is not only a must-have item for everyone, but it’s also a value-for-money investment that caters to all lifestyles, providing women with fantastic hair every day as if they had just left the living room.
“Empowering women is the #1 motto for us here at Luxx,” said Pia Cynthia, Founder and CEO of Luxx. “We aspire to create something that enhances natural beauty to help women fall in love with themselves.”
According to the brand, on April 1, 2022, the release date of their new hair tool, 1,000 Luxx dryers were sold in less than an hour. This can be attributed to a long list of real users turned online influencers who have described the user-friendly and versatile features of the Air Pro. Many of their videos have gone viral on the internet and one of them received over 5,000,000 views in two days. In response, the brand had to place the item on a pre-order list. However, Cynthia said today that they are “ready to bring the salon experience anywhere in the world”, expanding their stock and delivery to be available worldwide.
The release of the Luxx Air Pro 2™ marks an important step towards the company’s goal of revolutionizing the beauty industry through creative technology. Developed with negative ions to break down water molecules and dry hair faster, this holistic tool features the Luxx Hypersonic Motor – a powerful and quiet Triple Airflow technology that allows for a fast styling experience. The set also includes 18cm barrels, which are higher quality and longer 18cm barrels with clockwise and counterclockwise designs to help create harmonious and symmetrical curls.
The Luxx Air Pro 2™ is available for the standard retail price of $299 and will be available for purchase online on its website, luxxstore.com.
The Luxx Store began its journey with the motto Women Empowerment and has been committed to helping women recognize their worth ever since. Created by women for women, Luxx’s innovative technology cultivates complete beauty solutions that allow women to create high-end looks without high prices. Luxurious yet accessible, Luxx offers high-quality products that help women fall in love with themselves.