Integration offers increased transparency for advertisers and added value for publishers
LOS ANGELES, September 23, 2021 (GLOBE NEWSWIRE) – IRIS.TV, the leading video data platform, and SpringServe from Magnite, the leading independent ad serving platform for Over-The-Top (OTT) and Connected TV (CTV), today announced that they are working together to enable video-level contextual targeting for CTV through SpringServe’s comprehensive platform for ad inventory management.
Ad spend on CTV reached record highs in the early years of 2021, increasing nearly 50% year-on-year to $ 4.5 billion according to eMarketer. IRIS.TV and SpringServe will make it easier for advertisers to extract the maximum value from their CTV investments, leveraging contextual targeting to improve performance and ensure that every post connects directly with its target audience, while providing publishers with the tools to increase their income.
“As marketers increase their spend on CTV, they haven’t had access to the tools to maximize performance and ROI,” said Field Garthwaite, co-founder and CEO of IRIS.TV. “Working with SpringServe will allow us to provide targeting capabilities on free ad-supported television (FAST) and full-scale CTV inventory on all screens and devices. Together with SpringServe, we look forward to setting the standard for high performance, brand safe CTV advertising. “
“At SpringServe, we’re always looking for new ways to improve the advertising experience for streamers and increase return for partners,” said Joe Hirsch, Managing Director of SpringServe, now part of Magnite. “Our tools provide ad operators with greater transparency, control and improved optimization capabilities to balance revenue and user retention. Through this integration with IRIS.TV, we are able to harness powerful contextual data to help buyers and sellers deliver more relevant ads. Plus, buyers will have a better idea of where their ads are showing and performing most effectively.
As the first independent ad server to integrate directly with IRIS.TV, SpringServe can provide customers with third-party verified contextual and branded security data, in addition to existing optimization and automation tools. platform for CTV advertising. IRIS.TV enables video-level content analysis in partnership with the main contextual intelligence providers, including Oracle Advertising, Comscore, GumGum, Silverbullet 4D, Kerv Interactive and Advance Contextual across all content providers and platforms, ensuring full optimization for brands and advertisers.
“This partnership brings the future of TV advertising into the present,” said Mike Richter, senior director, head of global programming at Jukin Media, which operates four streaming TV channels that receive more than 11 million dollars. monthly audience hours on the main streaming platforms. “At Jukin, we’re always focused on providing our viewers with the most engaging content and our ad partners the most relevant and brand-relevant experiences. Given the current atmosphere surrounding consumer data, the IRIS collaboration. TV and SpringServe allows us to dramatically augment our first-party data with contextual intelligence and also provide marketers with the transparency they need to continue to confidently invest in FAST and CTV environments.
IRIS.TV designs the world’s most open video data ecosystem to create meaningful links between brands and consumers. Our video data platform provides publishers, media brands and smart TV applications secure integration and activation of their video data and marketers with video-level transparency. Since 2013, we’ve enabled our partners to build scalable solutions on top of our platform, including contextual and secure brand-level ad targeting, third-party verification, personalized video recommendations, and brand-level solutions. measurement and analysis. For more information, visit www.iris.tv
SpringServe, now part of Magnite, is the leading independent ad serving platform, specifically designed for OTT, CTV and video advertising. Its software offers a full stack of ad serving, optimization and automation solutions that make video ad serving smarter on all devices. Recognized by leading advanced television publishers and distributors, its platform provides control, transparency and analytics to increase advertising performance and media sales revenue. For more information, visit http://www.springserve.com.
We are Magnite (NASDAQ: MGNI), the world’s largest independent advertising platform. Publishers use our technology to monetize their content across all screens and formats, including CTV, online video, display and audio. The world’s leading agencies and brands trust our platform to access high-quality, brand-safe advertising inventory and execute billions of advertising transactions every month. In April 2021, we acquired SpotX to further enhance our CTV business and better support our customers in this rapidly growing market. Anchored in sunny Los Angeles, bustling New York City, Denver, historic London and Sydney, Magnite has offices in North America, EMEA, LATAM and APAC.